8/6/2023 0 Comments Smorz cereal couponEven for small ticket items such as cereal, we do feel buyer’s remorse if we choose a wrong choice. This compromise negatively affects our perceptions of our decisions. Too much choice forces us to make trade-offs. (In 1956, Herbert Simon won a Nobel Prize for work on decision-making.) So, we either avoid making the decision or we default to an option that is not very satisfying whether or not it is the best choice for us. But, when making a good choice starts to feel like a hopeless quest, we become stymied. Customers tend to say they want more choice, more personalization. Gratuitous, excessive choice is a catalyst for brand catastrophe.Ĭhoice is supposed to be easy. Choice can be a boon for brand profitability. However, the current explosion of cereal offerings is overwhelming. Brand extensions are a nifty way to address today’s pursuit of personalization. Some of these brand families extend into cereal and granola bars, another category that has swamped the supermarket aisle with a profusion of choice.īrand extensions are a great way to allow consumers to enjoy a brand. If this is not enough for you, there are high-end organic brands (Elizabeth, Bob’s Red Mill), store brands and Kellogg’s, owner of Frosted Mini Wheats, Rice Krispies, All Brand, Frosted Flakes, Froot Loops, Corn Flakes, Corn Pops, All-Bran, and Special K.Īnd, remember, these lists reflect cups, boxes or bags of cereals. Post Holdings has 22 branded offerings including Shredded Wheat with six varieties, Pebbles with five varieties, Malt-O-Meal with 39 varieties, Honey Bunches of Oats with nine varieties, Great Grains with five varieties, Grape Nuts with three varieties and then there are Alpha-Bits, Bran Flakes, Chips Ahoy!, Coco Wheats, Golden Crisps, Golden OREO O’s Cereal and Mega Stuf OREO O’s and OREO O’s, HONEY MAID Smores Cereal, Honey Comb, Post Hostess Cereal, NILLA Banana Pudding Cereal, NUTTER BUTTER Cereal, Raisin Brand and SOUR PATCH KIDS Cereal. There are Trix, Kix, Lucky Charms, Total, Wheaties and Monsters brands, many with a variety of choices. Cascadian Farms has 22 varieties including a few granola entries. The Fiber One family has three offerings. The Chex brand family has eight varieties, seven of which are gluten free. The Cheerios brand family consists of 16 varieties, one of which is a limited edition (Peach). The current composition of the cereal aisle is already beyond abundance: there are incredible numbers of flavor options, available in multiple sizes from single use to large family sizes: cups, bags and boxes. The solutions are not more choices and prettier packages. Take a walk down the cereal aisle in your local supermarket.
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